Business Talk
Business Talk with Jim Campbell – A “David & Goliath” Story – The Former CEO of AMD Takes on Intel

The former CEO of chip maker, Advanced Micro Devices, Dr. Hector Ruiz takes on industry giant, Intel in a “David and Goliath” battle. AMD challenges the bullying, anti-competitive behavior of Intel, which controls 85% of the chip making market share and sought to deprive AMD of even its 15% with stunningly bad behavior. Also a Horatio Alger story as Dr. Ruiz, growing up in a one room adobe hut in Mexico, rises to the corner office in Corporate America becoming CEO of AMD, after leadership positions at Motorola and Texas Instruments. As Dr. Ruiz refers to it – taking on Intel was: “good vs. evil”.

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